Multi-site telco contact centre estate economics transformed into a driver for growth as a result of a >25% productivity improvement delivered by the implementation of best practice operational management model
1. Client Benefits
- A cost saving of 27%, while at the same time service levels were delivered, improved quality scores was achieved, together with improved first call resolution.
- A scalable and effective operating model to support the drive for customer acquisition and retention
- An employee experience that increased retention
2. Introduction to Project
- Two Atlantic Insight partners were responsible for both project management and providing planning & modelling support to a multi-site contact centre improvement project, for a major UK telecommunications business.
- The contact centre estate comprised of 2000FTE across four UK sites.
- An initial Operational Effectiveness Assessment evidenced poor performance reporting, ineffective planning, and minimal active management by the supervisors.
- Examples identified of where actual resource did not match what was required - resulting in service level failure, high levels of advisor ineffectiveness and poor customer experience.
- The objective was to achieve a 20% improvement in operational performance through a significant increase in productivity while delivering targeted service levels.
- An Operational Management Framework was designed with the client, including improvements to forecasting, planning, active management and performance reporting.
- Key performance measures were aligned to strategic and operational objectives, and a new reporting tool was launched based on advisor hierarchy.
- Best practice forecasting and planning tools were designed and implemented to ensure that actual staffing levels closely matched with requirements.
- A new supervisor coaching methodology was designed and implemented across all four sites.
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